Every project is scoped to fit the work. Here’s how we think about cost, timelines, and what drives the investment.
Our Approach to Pricing
The answer is: it depends.
We believe pricing should be transparent, grounded in detail, and collaborative. Everything we create is custom-designed to meet a specific need for a specific audience, and we work hard to understand your needs and offer a range of solutions so you can make cost-effective decisions.
Our estimates are informed by:
We run a lean shop, focusing on what truly adds value and avoiding unnecessary steps, so that your budget is spent on learning that works, not overhead. We also pride ourselves on providing a highly valuable initial consultation. Early conversations are designed to give you useful guidance and practical insights, so the time you spend talking with us is always worthwhile.
We partner with organizations of all sizes on projects of all sizes. What matters most to us is not the scope, but the opportunity to help you solve the right problem in the right way.
We are equipped to lead large, complex, and multi-year projects that require thoughtful planning, strategic clarity, and high-quality execution. With time and partnership on our side, we can dive deep into analysis, build with intention, implement thoughtfully, and revisit the work to refine and improve it again and again.
At the same time, impactful partnerships often begin with something smaller — a pilot course, a short video series, a set of job aids, a focused discovery or strategy engagement. We approach these projects with the same rigor and thoughtfulness we bring to enterprise-level work because even a narrowly scoped initiative deserves strong strategy and careful design.
Several variables shape the scope, timeline, and cost of a training project.
Format has the single biggest impact on cost. A simple, two-page job aid takes far less time to develop than a branching, multi-hour interactive e-learning course with narration, graphics, and custom video.
A helpful analogy is video production: you can shoot a quick promo video on your phone or produce a Super Bowl commercial. Both are "videos," but the effort, expertise, and cost differ dramatically.
If you already have clear, approved source material, development is typically more efficient. If expertise resides primarily in the minds of subject matter experts, we may need to conduct interviews, synthesize information, and collaborate closely throughout the process.
Both approaches are common and both can produce excellent results. They just require different levels of effort.
Compressed timelines can increase cost if they require us to shift staffing or overlap work that would normally happen sequentially. Whenever possible, we help clients plan realistic timelines that balance speed, quality, and budget.
Some content is relatively quick for instructional designers to understand and organize. Other topics are highly technical, nuanced, or regulated and require additional discovery, validation, and iteration before development can proceed efficiently.
Generally, less interactivity costs less, more interactivity costs more. That said, interactivity is often essential, especially for adult learners who value relevance, choice, and control. The right level of interactivity is about effectiveness, not flash.
Designing for a single, clearly defined audience is more straightforward than designing for multiple roles, experience levels, or contexts. The broader the audience, the more intentional the design effort must be.
The number and nature of review cycles can also affect cost. Projects that require multiple rounds of feedback — especially those involving legal, compliance, or executive review — often take more time. Late-stage changes can increase costs as well. We partner closely with clients to manage reviews thoughtfully and efficiently.